Fractional CMO
When growth stalls or marketing feels scattered, I step in as your fractional CMO. I lead marketing strategy through execution—bringing focus, direction, and momentum without the overhead of a full-time hire.
This is a good fit if…
You’re growing, but marketing feels reactive, disconnected, or stalled
You have employees or contractors in place, but no one truly leading the work
You don’t need another executor—you need direction and accountability
Hiring a full-time CMO feels premature, but doing nothing feels risky
What I bring to the table
Holistic Strategy
I connect the dots across channels, teams, and initiatives so marketing operates as a cohesive system—not a collection of tactics.
As your fractional CMO, I’m not just an advisor. I step into the business to lead, prioritize, and move things forward.
Leadership + Accountability
I own the plan, set direction, and ensure progress—giving your team clarity without micromanagement.
Team Building + Mentorship
I develop and align talent so the right people are focused on the right work, with clear roles and expectations.
Data-Driven + Results-Focused
I define what matters, simplify the metrics, and use data to guide decisions—not just report on activity.
Optimized Budget Management
I allocate spend intentionally, focusing resources where they create the most impact and cutting what doesn’t perform.
Brand Storytelling
I sharpen positioning and messaging so your value is clear, credible, and consistent across every touchpoint.
FAQs
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We start with a discovery call to see if we’re a good fit. If we are, I’ll onboard into your business—getting up to speed on your goals, team, and current marketing efforts.
From there, I plug in where you need me most: leading strategy, mentoring your team, and driving execution.
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It depends on your needs and objectives. Most clients hire me for 5–20 hours a week. The beauty of the fractional model is flexibility—you get senior-level expertise without the cost of a full-time hire.
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Agencies execute. I lead. As a fractional CMO, I set the strategy, align marketing with your business goals, and make sure the execution delivers results.
I can also manage agencies or contractors, so you know your budget is being used wisely.
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That’s okay. I can work directly with you, help you hire the right people, or bring in trusted partners to fill the gaps. My goal is to build a setup that works for your business today and scales for tomorrow.