Fractional CMO
Accelerate growth, align your strategy, and finally see marketing drive measurable revenue—without the cost or commitment of a full-time hire.
What is a fractional CMO + why you need one
A Fractional Chief Marketing Officer (CMO) helps guide strategy, align teams, and accelerate growth on a part-time or contract basis. Think of it as having top-tier marketing expertise without the six-figure salary.
If your marketing feels disconnected, reactive, or just plain overwhelming, you’re not alone. Many growing businesses hit a point where DIY marketing, agencies, or junior teams aren’t enough. That’s where a Fractional CMO steps in. Here’s what I provide:
Strategic alignment between marketing efforts, internal stakeholders, and business objectives.
Leadership that inspires your marketing team (or I can help you hire the right talent).
Execution that drives measurable results across every campaign.
A fresh perspective to spot hidden opportunities, cut wasted spend, and unlock stalled growth.
Marketing results you can measure, directly tied to your business goals.
No matter your stage—startup, scaling, or stuck—I’ll help you move forward with confidence (and yes, we’ll make it fun too).
What I bring to the table
As your Fractional CMO, I’m not just an advisor. I become an integral part of your team, developing and executing strategies that drive real results.
Holistic Strategy
I’ve done every job in marketing and understand how to seamlessly integrate each element and channel to create a cohesive, results-driven strategy.
Team Building + Mentorship
I cultivate high-performing teams through mentorship (guide, empower, and inspire) and strategic talent alignment (right people in the right seats).
Data-Driven + Results-Focused
I’ll define clear KPIs to track success and continuously fine-tune performance. Plus, I’ll simplify the analytics, ensuring the entire team understands the insights and how to act on them.
Optimized Budget Management
I’ll make sure your marketing spend is optimized for efficiency, channeling resources where they generate the greatest returns and driving measurable results.
Brand Storytelling
I’ll craft a compelling brand story that helps build lasting connections with your audience. I’ll also ensure the messaging is consistent across channels.
Customer Experience
Customers expect a connected experience across every interaction. I’ll map and refine each stage, from awareness to advocacy, helping create loyal customers and brand ambassadors.
FAQs
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We start with a discovery call to see if we’re a good fit. If we are, I’ll onboard into your business—getting up to speed on your goals, team, and current marketing efforts.
From there, I plug in where you need me most: leading strategy, mentoring your team, and driving execution.
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It depends on your needs and objectives. Most clients hire me for 5–20 hours a week. The beauty of the fractional model is flexibility—you get senior-level expertise without the cost of a full-time hire.
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Agencies execute. I lead. As a fractional CMO, I set the strategy, align marketing with your business goals, and make sure the execution delivers results.
I can also manage agencies or contractors, so you know your budget is being used wisely.
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That’s okay. I can work directly with you, help you hire the right people, or bring in trusted partners to fill the gaps. My goal is to build a setup that works for your business today and scales for tomorrow.