Fractional CMO

When growth stalls or marketing feels scattered, I step in as your fractional CMO. I lead marketing strategy through execution—bringing focus, direction, and momentum without the overhead of a full-time hire.

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This is a good fit if…

  • You need someone to own marketing, not add something else to your to-do list

  • You have employees or contractors in place, but no one truly leading the work

  • You’re not hitting growth targets and can’t pinpoint why

  • No one can tell you what's working or why, and the data either doesn't exist or no one understands it

  • Marketing feels reactive or disconnected from what the business actually needs

  • You're about to scale and want confidence that your marketing team can handle it

  • Sales, marketing, and customer success aren't aligned, and it’s slowing growth

  • Hiring a full-time CMO feels premature, but doing nothing isn’t an option

What I bring to the table

Holistic Strategy

I connect the dots across channels, teams, and initiatives so marketing operates as a cohesive system—not a collection of tactics.

As your fractional CMO, I’m not just an advisor. I step into the business to lead, prioritize, and move things forward.

Leadership + Accountability

I own the plan, set direction, and ensure progress—giving your team clarity without micromanagement.

Team Building + Mentorship

I develop and align talent so the right people are focused on the right work, with clear roles and expectations.

Data-Driven + Results-Focused

I define what matters, simplify the metrics, and use data to guide decisions—not just report on activity.

Optimized Budget Management

I allocate spend intentionally, focusing resources where they create the most impact and cutting what doesn’t perform.

Brand Storytelling

I sharpen positioning and messaging so your value is clear, credible, and consistent across every touchpoint.

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 FAQs

  • We start with a discovery call to see if we’re a good fit. If we are, I’ll onboard into your business—getting up to speed on your goals, team, and current marketing efforts.

    From there, I plug in where you need me most: leading strategy, mentoring your team, and driving execution.

  • It depends on your needs and objectives. Most clients hire me for 5–20 hours a week. The beauty of the fractional model is flexibility—you get senior-level expertise without the cost of a full-time hire.

  • Agencies execute. I lead. As a fractional CMO, I set the strategy, align marketing with your business goals, and make sure the execution delivers results.

    I can also manage agencies or contractors, so you know your budget is being used wisely.

  • That’s okay. I can work directly with you, help you hire the right people, or bring in trusted partners to fill the gaps. My goal is to build a setup that works for your business today and scales for tomorrow.

Ready to take your marketing to the next level?

Schedule a call