Christina O’Berto
Founder of Ghost Labs Marketing | Fractional CMO
I've spent 20 years in marketing, and I’ve sat in every seat (content, SEO, paid, events, partnerships, brand, demand gen, sales enablement….the list goes on). I have a master's degree in marketing, and I've taught it at the University of Denver. All of that means one thing for my clients: I see the full picture fast.
I don’t believe in one-size-fits-all formulas. I believe in holistic strategy, high-impact execution, and working with people who are ready to build something meaningful. As a fractional CMO, I bring the rare combination of big-picture strategy and hands-on execution, partnering with founders and teams to fix what’s not working, focus on what matters, and turn big goals into smart moves that drive results.
I also become part of the team. I build real relationships with the people I work with—founders, sales, junior marketers, agencies, whoever's in the mix. I make the work easy to understand and easy to act on, because a strategy nobody can execute is just a fancy Google Doc.
If you’re looking for revenue-focused marketing that moves your business forward, you’re in the right place. And yes, fun is part of the process.
Beyond the Work
When I'm not thinking about client projects, you'll find me exploring new places, curating the perfect playlist, running my Etsy shop, and chasing adventures with my amazing son… all with an Earl Grey in hand.