Founder of Ghost Labs Marketing | Fractional CMO

I’m a marketing strategist, growth expert, and the founder of Ghost Labs Marketing. After two decades building and scaling brands from the inside out, I created Ghost Labs to help startups and scaling businesses cut through the noise and unlock smart, sustainable growth.

I don’t believe in one-size-fits-all formulas. I believe in holistic strategy, high-impact execution, and working with people who are ready to build something meaningful. As a fractional CMO, I bring the rare combo of big-picture strategy and hands-on execution, partnering with founders and teams to fix what’s not working, focus on what matters, and turn big goals into smart moves that actually drive results.

If you’re looking for revenue-focused marketing that moves the needle, you’re in the right place. And yes, fun is part of the process.

Beyond the Work
When I’m not deep in growth strategy, you’ll find me exploring new places, curating the perfect playlist, and chasing adventures with my amazing son. I also enjoy investing in short-term rentals (check out my two new additions in Gatlinburg: Adventure Lodge + Enchanted Treehouse).