Black and white portrait of a smiling woman with long, wavy hair wearing a dark turtleneck, set against a dark background.

Hello,
I’m Christina.

Growth Strategist for Startups Ready to Scale

I turn random acts of marketing + unpredictable pipelines into scalable strategies that drive consistent revenue.

Ways we can work together

When you’re ready to scale but don’t need a full-time CMO, I step in to own the marketing strategy and execution. From positioning to pipeline growth, I’ll build the roadmap, lead execution, mentor employees, and make sure that marketing is driving the business forward.

Your path to growth

Fractional Chief Marketing Officer (fCMO)

Need quick answers and progress now, but not ready for a long-term engagement? A Strategy Intensive is the best place to start. In one day, I’ll tackle your biggest marketing challenge and deliver a clear plan to drive growth.

Inside the Intensive

Strategy Intensive (VIP Day)

A complete 90-day marketing plan built on what’s working—and what’s not. You’ll leave with clear priorities, a focused plan for content and campaigns, and simple metrics to track progress, so growth isn’t left to chance.

Your next 90 days, mapped

Growth Roadmap

A white frame with a photo of a happy dog sitting on a rug inside a room. Nearby is a pink flower arrangement in a glass vase. On the left, there are stacked books, a pink mug on top, and a couple of notebooks.

  • Trusted Partner

    Results are important, but so is integrity. I prioritize what’s best for you and your business every step of the way.

  • Seasoned Marketer

    I've built marketing functions and teams from the ground up for two decades with incredible results.

  • Innovative Strategist

    Driven by data and infused with creativity, you'll never get the same tired campaign everyone else is running.

B2G Startup

Built the marketing engine from the ground up to include a new website, paid advertising, SEO-driven content, email marketing, targeted upsell/cross-sell campaigns, events, and more.

Within three months, I was able to drive a sustainable 3x increase in the number of inbound leads/month.

Read the case study.

Growth stories

B2B2C Startup

Implemented departmental structure and processes for an existing marketing team, streamlining workflows and defining clear roles to allow greater efficiency and focus.

This shift unlocked capacity to expand tactics, without adding headcount, while also testing new strategic campaigns and GTM plans to drive growth.

Read the case study.

Web3 Startup

Developed a structured demand generation strategy, launched a high-impact acquisition campaign, and optimized the landing page for sustained conversion gains.

The results were immediate—250+ new calls booked in a week, a 37% conversion rate, and 2x payroll volume within three months.

Read the case study.

B2B Startup

From zero to 40%: launched a digital marketing program that became a core growth driver in just eight months, delivering 6x conversion gains along the way.

Built a marketing team from the ground up, refined messaging to resonate with SMBs, and built a repeatable acquisition engine.

Read the case study.

Let’s connect!

Schedule a free discovery call to discuss what’s keeping you up at night and where you want to take your business. I’ll share my ideas and we can see if we’d like to work together.

Open notebook with a quote by Tom Fishburne that reads 'The best marketing doesn't feel like marketing' on a wooden desk. There is a sheet of paper with marketing-related sketches and notes, and green eucalyptus leaves on the upper right corner.